Two weeks ago, I was retained by a client who had made a post on Dynamic Lawyers a few months ago. I asked how he heard about us. He responded: he was google-ing and came across one of my blogs.
This past week, I was retained by a client who had made a post on Dynamic Lawyers. I asked how he had heard about the website. He responded: he was google-ing and came across my one of my blog posts.
Next week, I’ll be working on a matter for a new client I picked up on Dynamic Lawyers. Once again, I asked how he had heard about me and the website. This time, he responded: a friend – who was a fan of my blog – recommended the website.
That’s 3 different clients in 3 different weeks. The blogs I’ve written over the past few months give ‘a taste’ of my legal services. It’s better than not having any presence at all or perhaps just a brochure website. I genuinely believe that a lawyer who blogs properly will have a better chance of being retained than a lawyer who doesn’t.
It should become clear by now that, if you’re a lawyer, you should be blogging. Blogging, if done properly, helps to draw prospective clients to your website, make you an expert on the matter, improve your writing skills, keep you up-to-date on the latest developments (to educate the public and your clients on), and keeps you connected with existing and new clients. Blogging also saves me time: I simply direct prospective and existing clients to my blog to help answer common questions about this or that (i.e. I don’t have to waste my time explaining things via the phone or in-person meetings). It’s also great for the client, as they can take their time to read and digest what I’ve written. Also, they can do so on their own time (e.g. weekends and evenings).
The bottom line is that blogging helps your bottom line. So get blogging…
