In this week’s National magazine, Cynthia Kirkby discusses pioneering sole practitioners who “stake their claim on the web”. As I recently mentioned to Rob Todd of the Law Times, the excuses lawyers have for not blogging are not that convincing anymore.
Some might say they don’t have the time. Well, it doesn’t take more than a few minutes of the day to express some of your thoughts in a blog. In her article, for example, one of the lawyers interviewed by Cynthia Kirkby notes how blogging once a week doesn’t require much of a time commitment.
Some lawyers might say it’s costly. Well, in face, it’s really inexpensive and, if you have a family or friend who is somewhat tech savy, it can be pretty much done at no cost (just install word press on your website, pick a theme, and start blogging!). The lawyers interviewed by Cynthia Kirkby noted that the cost of a blog could range from a few dollars per month at the minimal end to a few hundred for more bells and whistles.
Some lawyers might say that they’ve got nothing to blog about. Well, they’re simply not thinking that hard. You can blog about whatever you want. And “No”, lawyers don’t typically offer legal advice to the masses through their blog.
Finally, some lawyers might not see the benefits of voicing their opinion through the world wide web. Well the fact is that sharing a sampling of your knowledge to the masses is a great way to build goodwill, create new opportunities, and develop a reputation as an expert in your particular legal area.
So go on and get blogging, already!
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